Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home
DOOH is an excellent advertising medium as travelers make their way outside this holiday season - hitting every part of their travel journey.
Jenni Baker at The Drum - As marketers look for new ways to engage audiences suffering from digital burnout, the opportunity with programmatic DOOH offers an outdoor experience that can create impact in a way that is not just scalable, targeted, and measurable, but quicker and easier than ever to implement.
DOOH ads have limitless capabilities that can be multi-functional from creating everlasting moments to making a powerful statement.
By: DeArbea Walker For AdAge - Sportradar and Adomni strike pact to get more real-time info into gambling ads.
For the first time, marketers at sports betting platforms, teams and leagues can launch programmatic digital out-of-home ad campaigns that feature live odds, stats, and other hyperlocal dynamic information to maximize consumer engagement
Let’s take a look at the key findings from the 2021 DPAA Video Everywhere Summit and what it means for the future of programmatic DOOH.
By: Ryan Deffenbaugh at Crain's New York - It seems an uneasy alliance. On the rooftop of some yellow cabs, a digital billboard reads: "Your ad here. Contact ooh@uber.com."
As innovation and experience lead the charge in CMO's marketing budget, it's time to consider digital out-of-home advertising (DOOH).
By: Kimeko McCoy at Digiday - With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising.