How DOOH reaches consumers throughout their daily journey
The beauty of DOOH is that it is omnipresent throughout a consumer’s daily journey. Let’s look at some typical consumers and how out of home reaches them throughout the day.
Consumer’s preference for Uber promises successful DOOH campaigns with Uber OOH
A recent study conducted by MFour asked ridershare users to compare Uber and Lyft. Let's look at the key finding and what they mean for advertisers displaying their ads on Uber OOH.
The many different venue types in DOOH
From gas station screens to Uber vehicle car toppers to 48’ billboards, digital out of home (DOOH) certainly has a wide array of screen choices for your advertising to be displayed on.
6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021
By Sudipto Ghosh for MarTech Series The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory.
Out of home ad content ideas
Our DOOH experts have outlined a few suggestions and examples of OOH advertising ideas that will give you confidence that your ads will generate the results you are looking for.