A recent report by Nielsen in conjunction with OAAA showed more promising data for the value and impact of the out of home advertising industry.

Out of home advertising is big, bold, and hard to ignore. It serves as a great medium to advertise just about any product or service.

Puma has launched an advertising campaign to promote the impending opening of its New York City flagship store that geo-targets video ads to screens on top of taxis and rideshare vehicles based on where they are.