By: Laurie Sullivan at MediaPost - Consumers are traveling, but mostly by recreational vehicles (RVs) and cars, making digital out-of-home the preferred advertising media for some politicians, as digital platforms like Facebook, Google and Twitter implement tight restrictions.
Digital Out of Home Advertising (DOOH)… what started back in 2005 or so, when the first digital billboard was installed, has grown by leaps and bounds in the last 15 years.
Digital Out of Home Advertising has come a long way in the past few years. Because of the recent partnership between Adomni and Uber, resulting in the new Uber OOH media channel, exciting capabilities have opened up for advertisers to target consumers in very unique ways.
Most advertisers already know out of home plays an important role in brand awareness for new or existing brands, but brand awareness doesn't have to be boring, like your logo and website only on an ad. Let’s look at some clever branding campaign ideas that you can do to help your brand stand out from the crowd.
Billboard Insider podcast hosted Jonathan Gudai to talk about how the company’s joint venture with Uber complements out of home and that programmatic out of home will double in 2-4 years
To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop
Out of home advertising has played a huge role in political campaign advertising in the past century. With the elections fast approaching, let's take a trip down memory lane to see how past campaigns have utilized out of home.