Advertisers today want to reach as many people who want to use their product or service as possible. And if they’re paying for each impression of the ad, they only want to serve it to the audience of highest probable conversion.
Do your advertisers ever ask about targeting specific audience segments? In an ever-changing world, advertisers are always seeking to specifically target their ideal audience, and they can now do so with their out of home campaigns.
The Board Room is outdoor advertising’s unfiltered podcast which offers deeper insights on the Out of Home Advertising Industry. This pod ‘CAST’ is a challenging Q and A format of programmatic platform Adomni’s CEO, Jonathan Gudai.
In the world of advertising, companies want to know how many people are seeing their ads. It’s the job of the out of home company or agency to deliver that info in a way advertisers can understand. Here is a look at the several ways this information is being reported, how to read the data, and understanding it.
“Here’s the thing: out-of-home advertising has always been an extremely powerful way to engage audiences,” Larry Grella, Executive Vice President, Sales and Business Development at Adomni.