Adomni announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors.
One of the recent innovations for OOH audience insights is mobile phone location data — where the digital world and physical world intersect.
There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold.
Innovation in advertising and digital signage technology will result in more relevant ads being delivered to more people on a growing number of out-of-home screens.