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Adomni’s Jonathan Gudai On the Road from Real Estate to Out-of-Home Advertising

Another summer is upon us, and with it, as 100 million Americans head out on some kind of vacation, come all sorts of opportunities for advertisers to reach consumers outside the home.

Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.

Four Out-Of-Home Advertising Trends At DSE 2019

At this year’s Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem:

Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni

Formetco recently announced ​the successful integration of its new enterprise software F360 CMS with the ​Adomni​ Demand Side Platform (DSP).​ IBO’s nationwide inventory of digital screens is now available to Adomni’s advertiser base, including national brands, agencies and hyperlocal buyers.

Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens

Adomni announced a partnership with Lightbox OOH Video Network. It is a leading digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering 650 million monthly impressions, and spanning 300+ shopping malls in the U.S.

2 steps to delivering cutting edge content

Digital signage has many complex moving parts. However, at the end of the day, digital signage’s main purpose is to deliver the right content to the right audience.

Podcast: Automation can double the digital out of home ad spend

This week’s podcast guest Jonathan Gudai, the Founder and CEO of Adomni, talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation comes to static billboards.

Top Takeaways from ANA Media Conference in Orlando

The key themes at the at last week’s ANA Media Conference in Orlando Florida, April 10-12 2019, were brand relevance, brand safe environments, transparency, privacy issues and fraud. It was clear to me that Adomni delivers for screen/board owners and advertisers against all of these.

Billboard industry robust in Las Vegas

Back in the late ‘60s, Jonathan Fine’s grandfather was the valley’s second largest billboard owner through his company Sun Outdoor. Today, Fine and his partner Jonathan Gudai are working to change the out-of-home advertising space through their Las Vegas-based digital signage company, Adomni.

DSE 2019 Coverage

Adomni featured in the news during and after DSE 2019.

Adomni Launches First-of-its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers

Adomni announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors.

The Science of OOH Audience-Based Buying (Part 2 of 3)

One of the recent innovations for OOH audience insights is mobile phone location data — where the digital world and physical world intersect.

The Next Chapter of OOH: Audience-Based Buying (Part 1 of 3)

There is a massive groundswell that is building in the world of out-of-home (OOH) advertising. Game-changing technology is rolling out in big waves that not only stand to bring about significant new sources of revenue, but also fundamentally change the way OOH ads are bought and sold.

Big Ideas: “The next great advertising channel is the real world; Specifically, the digital screens that are popping up all around us” with Jonathan Gudai, CEO of Adomni

Innovation in advertising and digital signage technology will result in more relevant ads being delivered to more people on a growing number of out-of-home screens.

Adomni’s Jonathan Gudai on Changing How Digital Out-of-Home Connects with Consumers on the Move

Consumers in 2019 are moving about more than ever, with estimates of over 70% of our waking hours being spent out of home. Fortunately, for us as marketers, the fact that audiences aren’t home doesn’t mean that they can’t be effectively engaged.

BrightSign Media Players Now Integrate with Adomni’s Digital Out-of-Home Selling Platform

BrightSign, the global market leader in digital signage media players, today announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising.

Coopetition – a modern-day recipe for success

The world has changed. Coopetition has emerged, and I believe that the OOH companies who embrace the notion of inclusive growth are the ones that will thrive.

Adomni and Broadsign Partner to Enhance and Simplify Digital Out of Home Marketing

Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before.

UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH

The UFC had to move a fight scheduled for December 29 from Las Vegas to Los Angeles — less than a week before the event. They executed a campaign to switch the fight’s location just days before, with UFC’s out-of-home (OOH) ad agency, Outdoor Solutions, using Adomni’s self-service online platform.

Adomni CEO joins the Board of Directors for the DPAA

DPAA, the leading global organization for everything digital out-of-home, announced today that three executives have been voted onto the organization’s board of directors, including Jonathan Gudai, CEO of Adomni.

CES 2019 Recap

CES 2019 is officially in the books. Here’s a link to a full thought leadership piece on Linked-In by Jonathan Gudai of Adomni.

OOH Synergies: The Rising Tide That Lifts the Industry

I remember the first time I heard about Uber. My initial response was “wait, you get in some random person’s car and trust that they will safely take you where you want to go? Hmmmm. …” And then I tried it. There was no turning back.

Adomni CEO Speaks at DPAA 2018 Video Everywhere Summit

At the DPAA Video Everywhere Summit on October 31st, Adomni CEO Jonathan Gudai spoke about the importance of innovation to drive new streams of revenue for the OOH industry.