By Julia Cramer for Ad Club Insider – Find out how brands can use DOOH to strategically advertise to Gen Z in an era of uncertainty.
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Recession-proof your Ad Campaign with DOOH
DOOH allows advertisers to be well-prepared to conquer the financial cataclysm and achieve market share during a recession.
Auto Insurers need to stay insured with DOOH
As more and more drivers hit the road, car insurers can accelerate ahead of the competition with digital out-of-home (DOOH).
On the DOOH Move from NYC to Dublin
Experience the consumer travel journey on a variety of DOOH screens from New York City to Dublin, Ireland.
Telecom Dials in New Marketing Strategies
Programmatic DOOH has made it easier for telecom brands to stand out from the competition with a streamlined and flexible buying approach.
Exciting DOOH Opportunity in Asia
Emerging markets in the Asia-Pacific region are paying attention to the influential power of digital out-of-home (DOOH) advertising.
Consumer Misperceptions of Giftable Billboards
By Julia Cramer for Billboard Insider – Digital technology is fueling a new market for billboards, with Shoutable and Lamar leading the way!
Healthcare Companies can stay insured with DOOH
Hospitals and healthcare teams can educate the public, promote new products and services, and scale ahead of the competition with DOOH.
Get an A+ with DOOH Back-to-School Ads
By Julia Cramer for Ad Club Insider – Brands have a pivotal opportunity to reconnect with students nationwide with DOOH back-to-school ads.
Making a Case for DOOH
DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.
How Women Bring Home the DOOH
By Julia Cramer for Billboard Insider – Brands can advertise to women, the market’s biggest spender, with high-visibility, flexible DOOH ads.
Fly First Class with DOOH Airport Advertising
The surge in airport travel is the perfect opportunity for brands to reach relevant audiences throughout their air travel journey with DOOH.
How OOH Influences Audiences Across Industries
OAAA and Harris Poll’s new report reveals OOH plays a major role in driving consumers’ actions and responses across multiple industries.
DOOH is the best policy for pharmaceutical companies
Pharmaceutical companies are sure to boost brand awareness, educate consumers, and promote new products with programmatic DOOH.
Educating The Digital Space With Community Oriented Messaging
By: Rod Berger for Forbes – The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning.
PSA: Brands can no longer be impartial
By Julia Cramer for Ad Club Insider – Discover ways brands can be more intentional and head-on when engaging in societal issues.
Tap into the Spirit of Programmatic DOOH
DOOH is the perfect platform for alcohol brands to promote new and existing products to consumers and increase sales.
OOH is Globally BACK! 12 Days, 11 Flights, 9 Cities, 3 Continents.
By Mike Cooper: Out-of-home (OOH) advertising is making a global comeback in a rewarding, understanding, and relevant way!
Cannes Festival 2022 Takeaways
Our team members share a few key takeaways from the 2022 Cannes Lions International Festival of Creativity.
Using DOOH To Address Industry Disruptions
By Julia Cramer for Billboard Insider – Advertisers can control their messaging and placements with DOOH to address industry disruptions.
Back-to-school OOH campaigns are capturing shoppers’ attention
OAAA and Harris Poll’s new report findings strengthen why OOH influences back-to-school purchasing decisions.
Agility is Key for Advertisers in 2022
Advertisers are shifting their efforts to the oldest form of advertising with a programmatic twist, DOOH, to stay agile and adaptive in 2022.
Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community
By Julia Cramer for Ad Club Insider – Find out how companies can move away from rainbow-washing and support the LGBTQI+ community all year.
Digital and Dirt Podcast with Jonathan Gudai
Jonathan Gudai talks with Ian about the power of OOH blended with social media and his new venture, Shoutable, on the Digital + Dirt Podcast.
Why OOH is the Premium Advertising Medium
By Julia Cramer for Billboard Insider – OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach.
Heighten your DOOH Experience with the Future of AR
Digital out-of-home (DOOH) transcends the future of advertising with the multisensory, interactive experience of Augmented Reality
QR Codes Redemption Era
DOOH combined with QR codes plays a vital role in customer acquisition, brand awareness, and engagement in the advertising landscape.
Shoutable Is Taking The Shout-Out Into The Real World
By: Tom Ward for Forbes – The advertising tech company, Shoutable powered by Adomni, is reinventing how digital billboard space is bought and sold.
Mike Cooper on The Ben Morton Leadership Podcast
Mike Cooper joins Ben Morton’s Leadership Podcast to examine the value of embracing empathy and fleeing from the ‘work persona.’
The Importance of DOOH Education
By Julia Cramer for Billboard Insider – Education will fuel DOOH’s adoption and allow advertisers to understand the potential it holds.
A Look back at the Madness
We teamed with Sportradar and FanDuel to bring dynamic ad content, special offers, and live odds to fans and bettors during the 2022 NCAA Tournament.
Partner Spotlight: Meet Adomni
By: Emma Cooray at VIOOH – Nic Babb, SVP Product at Adomni, sits down with VIOOH to discuss his role and what the future holds for DOOH.
DOOH in the Cookieless Future
By Julia Cramer for Billboard Insider – As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences anywhere.
Rise in Outdoor Experiences: An Emerging Opportunity for DOOH Advertisers
Key findings reported by OAAA and Harris Poll found that people anticipate traveling and commuting this summer, with 43% noticing OOH ads!
The Inequality Pandemic: How COVID pushed millions of women out of the workforce
By Julia Cramer for Ad Club Insider- Nearly 1 in 5 women fled the workforce since COVID. Jobs must address women’s unemployment immediately.
DOOH is a Slam Dunk
Remain relevant by creating flexible and targetable campaigns during March Madness with digital out-of-home advertising.
2022 is the Year of pDOOH
By Julia Cramer for Billboard Insider – DOOH is not slowing down, with media owners and buyers excited for the future of programmatic.
Super Bowl LVI: The Biggest Ad Event of the Year
By Julia Cramer for Ad Club Insider – Get the inside scoop from advertisers before Super Bowl 2022, the biggest sporting/ad event of the year.
The Advantages of Programmatic DOOH for Media Owners
By Julia Cramer for Billboard Insider Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners.
The Newest Adomni Team Members
Get to know the newest seven talented individuals to join our fast-growing company from all over the United States.
All for one, and one for all.
By Jonathan Gudai: Adomni achieved broad-based stock ownership for every employee and advisor, exhibiting the value of employee ownership.
Is the humble billboard spearheading a social media revolution?
By Mike Cooper: DOOH is a relevant and visually heightening platform that gives back to the community and brings people together.
DOOH is the Super Bowl’s REAL MVP
Advertisers can increase sales and maximize brand exposure with DOOH for the most anticipated sporting event of the year.
DOOH Gets to the Point (of Purchase)
Advertisers can usher shoppers to purchase a product and sway decision-making while remaining flexible with digital out-of-home advertising.
Expert OOH Predictions for 2022
Here is a compiled list of industry and thought leaders’ insights into what 2022 and the future will hold for OOH advertising
New DPAA Research Shows Advertisers’ Interest in DOOH
DPAA and Xaxis new report provide a glimpse into advertisers’ perceptions of DOOH advertising and what will accelerate its growth in the future.
Invest in a sustainable future with DOOH
The environmental benefits of DOOH advertising create ‘smarter cities’ and the advancement of sustainable surroundings, positively influencing the climate fight.
Place your bets on DOOH
Digital out-of-home campaigns are an excellent wager for the sports betting industry as states legalize online and in-person sports betting.
The Power of pDOOH: Media4Growth Interviews Adomni’s Mike Cooper
Mike Cooper, Global President & CRO of Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath from Media4Growth
The Power of Storytelling and DOOH
DOOH campaigns that feature highly-emotive stories improve retention and influence purchasing decisions long after the campaign is finished.
OOH is poised to dominate in 2022
Let’s take a look at the key findings from the latest Harris Poll consumer insights and intent study and how they impact advertisers.
Key Findings from the Ad Club OOH: NOW Event
Here are the key takeaways from The Ad Club of New York’s 14th Annual OOH: NOW event and how OOH drives purpose-action-connection.
Making ((Sound)) Waves with DOOH
Audio-enabled DOOH ads allow advertisers to reach consumers with immersive messaging, seamlessly blending into any environment.
Adomni on Win More Podcast: Trends in DOOH
John Zaldonis welcomes Jonathan Gudai and Mike Cooper of Adomni, a marketplace and innovation platform for DOOH marketing campaigns.
Adomni Appoints Harjit Badesha as Regional Managing Director for the UK and Europe Region
Adomni, today announced the appointment of Harjit Badesha in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region.
A Look back at 2021 OOH Growth Trajectory
As we get ready to commence into the new year, let’s reflect on out-of-home (OOH) advertising success and DOOH growth this past year.
Our Day in the Sun is Here
By Jonathan Gudai: Digital out of home’s day in the sun is here. The present and the future for DOOH is so so so bright.
Shopping around with DOOH
Brands can easily reach consumers, drive sales, and offer special deals during the shoppers’ journey with DOOH
Adomni Sees Significant Growth in U.S. Operations Amid Higher Demand for Digital Out-of-Home Advertising
The company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy.
Respawn your Gaming Brand with DOOH
DOOH is the perfect channel for the video game industry to reach consumers and stand out from the competition.
Choice Overload: How to Help Consumers Decide with DOOH
Find out how DOOH helps advertisers lead consumers to make the right choice among an abundance of options.
The Digital Storm: DOOH + Cryptocurrency & NFT
Here’s why DOOH is the perfect medium for the cryptocurrency and NFT market to boost awareness and generate new users.
The Newest Adomni Team Members
Get to know the newest seven talented individuals to join our fast-growing company from all over the United States.
Meet The People Selects Adomni DSP as its Exclusive Programmatic Digital Out-of-Home Platform
Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home
The US Opens Travel Right Before the Holidays: Here’s what that means for advertisers
DOOH is an excellent advertising medium as travelers make their way outside this holiday season – hitting every part of their travel journey.
Advertisers, get ready to own the streets again with DOOH
Jenni Baker at The Drum – As marketers look for new ways to engage audiences suffering from digital burnout, the opportunity with programmatic DOOH offers an outdoor experience that can create impact in a way that is not just scalable, targeted, and measurable, but quicker and easier than ever to implement.
Make an Impact with DOOH
DOOH ads have limitless capabilities that can be multi-functional from creating everlasting moments to making a powerful statement.
New Deal Puts Live Odds In Sports Betting Ads
By: DeArbea Walker For AdAge – Sportradar and Adomni strike pact to get more real-time info into gambling ads.
Sportradar and Adomni Announce Industry First Partnership to Bring Live Sports Data to Digital Out-of-Home Advertising
For the first time, marketers at sports betting platforms, teams and leagues can launch programmatic digital out-of-home ad campaigns that feature live odds, stats, and other hyperlocal dynamic information to maximize consumer engagement
5 Takeaways from The DPAA Video Everywhere Summit
Let’s take a look at the key findings from the 2021 DPAA Video Everywhere Summit and what it means for the future of programmatic DOOH.
Uber and Lyft target surprising market: Taxi rooftops
By: Ryan Deffenbaugh at Crain’s New York – It seems an uneasy alliance. On the rooftop of some yellow cabs, a digital billboard reads: “Your ad here. Contact ooh@uber.com.”
The Revival of OOH Post-Pandemic
As innovation and experience lead the charge in CMO’s marketing budget, it’s time to consider digital out-of-home advertising (DOOH).
‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising
By: Kimeko McCoy at Digiday – With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising.
An Unlikely Pair: Gen Z and DOOH
With programmatic DOOH advertising, marketers can build brand trust and awareness and stand out from the competition among Gen Z.
Streaming Platforms Take to the Big Screen with DOOH
As networks are preparing to reveal their fall shows across streaming platforms, it’s time for OTT services to broadcast to larger-than-life audiences with digital out-of-home.
Programmatic DOOH is a Real Game Changer
As NFL returns back to packed stadiums, advertisers should be using DOOH as part of an omnichannel strategy to engage with fans effectively.
Why Celebrities Love OOH
Out of Home advertising is the most effective offline medium in driving online activity, which is why celebrities are using OOH ads to amplify their online platforms like never before.
Real Estate DOOH in Real-Time
Programmatic DOOH guarantees leads and brand awareness for real estate companies in a highly competitive marketplace.
Paying Attention: How DOOH transforms the attention economy
In a world filled with clicks, shares, tweets, likes, and page views, DOOH cuts through ad blindness with contextually relevant and capturing content. It cannot be skipped or blocked.
The Programmatic DOOH Guarantee
In these unsteady times, it has never been more essential for brands to reach their specific audience in a meaningful and relevant way. Programmatic DOOH provides advertisers with remarkable capabilities and flexibilities to do so.
What we can learn from the top 5 OOH spenders
Let’s examine the top 5 OOH spenders of 2020 to see the significance and effectiveness of their campaigns among their audience with OOH.
Bank on DOOH for your next campaign
In a technological world, banks must maintain relevancy and customer loyalty with DOOH advertising.
What is Programmatic DOOH?
DOOH or Digital Out of Home is a term for a collection of media displays (screens) used to advertise to the public outside of their homes. Programmatic technology is streamlining the entire DOOH buying process.
The next box office hit: DOOH
DOOH offers entertainment brands the perfect canvas for creative and immersive campaigns as we move to a more screen-centric world.
Travelers are making holiday plans and embracing DOOH
Holiday travel is making a comeback, creating an opportunity for travel and tourism companies to utilize DOOH now more than ever.
Open for business: Brick and Mortars bounce back with DOOH
As shoppers gravitate towards online retailers, traditional brick-and-mortars must redefine their media strategies with digital out-of-home.
Mike Cooper joins Adomni as Global President and CRO to Lead Next Stage of Company Growth
Adomni, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer.
Driving into the Future: Auto Industry Speeds Up with DOOH
As the world revs back to life, the automotive sector can shift gears to redefine its business through DOOH advertising.
Deals on wheels: Rideshare cars sport OOH ads
By: Ryan Barwick at Morning Brew – Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts.
Jonathan Gudai on Billboard Insider podcast says with a return of audiences there is a return of dollars
Billboard Insider podcast featuring Adomni founder Jonathan Gudai talking about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home.
Consumer Journeys and how DOOH reaches them (part 3)
Let’s look at several scenarios which illustrate how brands can get their message to their customers during their daily routines.
I ran a DOOH campaign…Now what?
Now that your DOOH campaign is running, there are a few things you can do to capitalize on what you’ve learned from the data.
Back to School starts strong with DOOH
For back-to-school shopping, an ad campaign that places itself where consumers are this summer, outdoors, is sure to earn solid marks.
Embracing the summer surge for OOH
American consumers are shifting their behavior and the desire to spend time outdoors and away from digital screens is stronger than ever.
OOH on the rise as travel makes a comeback this summer!
Harris Poll’s recent Consumer Insights and Summer Travel report proves new opportunities for OOH advertisers this summer as consumer optimism and intent for travel increases.
CUMULUS MEDIA Enters Into Exclusive Sales Partnership With Adomni
Agreement Provides for Exclusive Local Sales for Country’s Largest Digital Cartop Network, Uber OOH
Adomni welcomes industry veteran Steven Van Blarcom to drive growth and strategic partnerships
Steven Van Blarcom is joining Adomni’s executive leadership team, as Senior Vice President of Growth and Business Development, focusing on growth opportunities and advancement of strategic partnerships with global brands, holding companies, and agencies.
Your step-by-step programmatic DOOH ad buy
Launching a programmatic DOOH campaign is easier than you think. Here is a step-by-step guide to help get you on your way. Let’s go!
Summer OOH advertising ideas
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
How to know which DOOH venue type is best for your campaign
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
