Here is a compiled list of industry and thought leaders’ insights into what 2022 and the future will hold for OOH advertising
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New DPAA Research Shows Advertisers’ Interest in DOOH
DPAA and Xaxis new report provide a glimpse into advertisers’ perceptions of DOOH advertising and what will accelerate its growth in the future.
Invest in a sustainable future with DOOH
The environmental benefits of DOOH advertising create ‘smarter cities’ and the advancement of sustainable surroundings, positively influencing the climate fight.
Place your bets on DOOH
Digital out-of-home campaigns are an excellent wager for the sports betting industry as states legalize online and in-person sports betting.
The Power of pDOOH: Media4Growth Interviews Adomni’s Mike Cooper
Mike Cooper, Global President & CRO of Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath from Media4Growth
The Power of Storytelling and DOOH
DOOH campaigns that feature highly-emotive stories improve retention and influence purchasing decisions long after the campaign is finished.
OOH is poised to dominate in 2022
Let’s take a look at the key findings from the latest Harris Poll consumer insights and intent study and how they impact advertisers.
Key Findings from the Ad Club OOH: NOW Event
Here are the key takeaways from The Ad Club of New York’s 14th Annual OOH: NOW event and how OOH drives purpose-action-connection.
Making ((Sound)) Waves with DOOH
Audio-enabled DOOH ads allow advertisers to reach consumers with immersive messaging, seamlessly blending into any environment.
Adomni on Win More Podcast: Trends in DOOH
John Zaldonis welcomes Jonathan Gudai and Mike Cooper of Adomni, a marketplace and innovation platform for DOOH marketing campaigns.
Adomni Appoints Harjit Badesha as Regional Managing Director for the UK and Europe Region
Adomni, today announced the appointment of Harjit Badesha in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region.
A Look back at 2021 OOH Growth Trajectory
As we get ready to commence into the new year, let’s reflect on out-of-home (OOH) advertising success and DOOH growth this past year.
Our Day in the Sun is Here
By Jonathan Gudai: Digital out of home’s day in the sun is here. The present and the future for DOOH is so so so bright.
Shopping around with DOOH
Brands can easily reach consumers, drive sales, and offer special deals during the shoppers’ journey with DOOH
Adomni Sees Significant Growth in U.S. Operations Amid Higher Demand for Digital Out-of-Home Advertising
The company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy.
Respawn your Gaming Brand with DOOH
DOOH is the perfect channel for the video game industry to reach consumers and stand out from the competition.
Choice Overload: How to Help Consumers Decide with DOOH
Find out how DOOH helps advertisers lead consumers to make the right choice among an abundance of options.
The Digital Storm: DOOH + Cryptocurrency & NFT
Here’s why DOOH is the perfect medium for the cryptocurrency and NFT market to boost awareness and generate new users.
The Newest Adomni Team Members
Get to know the newest seven talented individuals to join our fast-growing company from all over the United States.
Meet The People Selects Adomni DSP as its Exclusive Programmatic Digital Out-of-Home Platform
Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home
The US Opens Travel Right Before the Holidays: Here’s what that means for advertisers
DOOH is an excellent advertising medium as travelers make their way outside this holiday season – hitting every part of their travel journey.
Advertisers, get ready to own the streets again with DOOH
Jenni Baker at The Drum – As marketers look for new ways to engage audiences suffering from digital burnout, the opportunity with programmatic DOOH offers an outdoor experience that can create impact in a way that is not just scalable, targeted, and measurable, but quicker and easier than ever to implement.
Make an Impact with DOOH
DOOH ads have limitless capabilities that can be multi-functional from creating everlasting moments to making a powerful statement.
New Deal Puts Live Odds In Sports Betting Ads
By: DeArbea Walker For AdAge – Sportradar and Adomni strike pact to get more real-time info into gambling ads.
Sportradar and Adomni Announce Industry First Partnership to Bring Live Sports Data to Digital Out-of-Home Advertising
For the first time, marketers at sports betting platforms, teams and leagues can launch programmatic digital out-of-home ad campaigns that feature live odds, stats, and other hyperlocal dynamic information to maximize consumer engagement
5 Takeaways from The DPAA Video Everywhere Summit
Let’s take a look at the key findings from the 2021 DPAA Video Everywhere Summit and what it means for the future of programmatic DOOH.
Uber and Lyft target surprising market: Taxi rooftops
By: Ryan Deffenbaugh at Crain’s New York – It seems an uneasy alliance. On the rooftop of some yellow cabs, a digital billboard reads: “Your ad here. Contact ooh@uber.com.”
The Revival of OOH Post-Pandemic
As innovation and experience lead the charge in CMO’s marketing budget, it’s time to consider digital out-of-home advertising (DOOH).
‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising
By: Kimeko McCoy at Digiday – With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising.
An Unlikely Pair: Gen Z and DOOH
With programmatic DOOH advertising, marketers can build brand trust and awareness and stand out from the competition among Gen Z.
Streaming Platforms Take to the Big Screen with DOOH
As networks are preparing to reveal their fall shows across streaming platforms, it’s time for OTT services to broadcast to larger-than-life audiences with digital out-of-home.
Programmatic DOOH is a Real Game Changer
As NFL returns back to packed stadiums, advertisers should be using DOOH as part of an omnichannel strategy to engage with fans effectively.
Why Celebrities Love OOH
Out of Home advertising is the most effective offline medium in driving online activity, which is why celebrities are using OOH ads to amplify their online platforms like never before.
Real Estate DOOH in Real-Time
Programmatic DOOH guarantees leads and brand awareness for real estate companies in a highly competitive marketplace.
Paying Attention: How DOOH transforms the attention economy
In a world filled with clicks, shares, tweets, likes, and page views, DOOH cuts through ad blindness with contextually relevant and capturing content. It cannot be skipped or blocked.
The Programmatic DOOH Guarantee
In these unsteady times, it has never been more essential for brands to reach their specific audience in a meaningful and relevant way. Programmatic DOOH provides advertisers with remarkable capabilities and flexibilities to do so.
What we can learn from the top 5 OOH spenders
Let’s examine the top 5 OOH spenders of 2020 to see the significance and effectiveness of their campaigns among their audience with OOH.
Bank on DOOH for your next campaign
In a technological world, banks must maintain relevancy and customer loyalty with DOOH advertising.
What is Programmatic DOOH?
DOOH or Digital Out of Home is a term for a collection of media displays (screens) used to advertise to the public outside of their homes. Programmatic technology is streamlining the entire DOOH buying process.
The next box office hit: DOOH
DOOH offers entertainment brands the perfect canvas for creative and immersive campaigns as we move to a more screen-centric world.
Travelers are making holiday plans and embracing DOOH
Holiday travel is making a comeback, creating an opportunity for travel and tourism companies to utilize DOOH now more than ever.
Open for business: Brick and Mortars bounce back with DOOH
As shoppers gravitate towards online retailers, traditional brick-and-mortars must redefine their media strategies with digital out-of-home.
Mike Cooper joins Adomni as Global President and CRO to Lead Next Stage of Company Growth
Adomni, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer.
Driving into the Future: Auto Industry Speeds Up with DOOH
As the world revs back to life, the automotive sector can shift gears to redefine its business through DOOH advertising.
Deals on wheels: Rideshare cars sport OOH ads
By: Ryan Barwick at Morning Brew – Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts.
Jonathan Gudai on Billboard Insider podcast says with a return of audiences there is a return of dollars
Billboard Insider podcast featuring Adomni founder Jonathan Gudai talking about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home.
Consumer Journeys and how DOOH reaches them (part 3)
Let’s look at several scenarios which illustrate how brands can get their message to their customers during their daily routines.
I ran a DOOH campaign…Now what?
Now that your DOOH campaign is running, there are a few things you can do to capitalize on what you’ve learned from the data.
Back to School starts strong with DOOH
For back-to-school shopping, an ad campaign that places itself where consumers are this summer, outdoors, is sure to earn solid marks.
Embracing the summer surge for OOH
American consumers are shifting their behavior and the desire to spend time outdoors and away from digital screens is stronger than ever.
OOH on the rise as travel makes a comeback this summer!
Harris Poll’s recent Consumer Insights and Summer Travel report proves new opportunities for OOH advertisers this summer as consumer optimism and intent for travel increases.
CUMULUS MEDIA Enters Into Exclusive Sales Partnership With Adomni
Agreement Provides for Exclusive Local Sales for Country’s Largest Digital Cartop Network, Uber OOH
Adomni welcomes industry veteran Steven Van Blarcom to drive growth and strategic partnerships
Steven Van Blarcom is joining Adomni’s executive leadership team, as Senior Vice President of Growth and Business Development, focusing on growth opportunities and advancement of strategic partnerships with global brands, holding companies, and agencies.
Your step-by-step programmatic DOOH ad buy
Launching a programmatic DOOH campaign is easier than you think. Here is a step-by-step guide to help get you on your way. Let’s go!
Summer OOH advertising ideas
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
How to know which DOOH venue type is best for your campaign
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
DTC brands find measurable success with DOOH
For direct-to-consumer (DTC) rands, DOOH is a cost-effective option to increase brand trust and awareness, drive online traffic, increase sales, and generate detailed reports.
Are DOOH 2021 predictions on track?
Where is the DOOH industry is going for the remainder of the year and beyond? Predictions for a rebound have been very optimistic. So, is digital OOH back and stronger than ever?
Adomni Spotlight on Broadsign – Insights into the world of digital OOH
Broadsign spoke with co-founder and CEO Jonathan Gudai about Adomni’s mission and services, how to best use DOOH in your next advertising campaign, and the future of digital OOH advertising.
DOOH and QSRs are a recipe for success
DOOH is a truly effective way to drive local traffic, engage consumers, spread brand or product awareness, and use precise measurement to help QSR marketers make informed decisions
Will iOS 14.5 App Tracking Transparency have an impact on DOOH?
The iOS 14.5 ATT update should not drastically affect our number of unique devices that are observed by our audience data partners.
The multi-billion dollar road ahead
By Jonathan Gudai: Yesterday, I had the privilege to speak with Maria Bartiromo about Adomni, Uber OOH, and the transformative growth potential of programmatic digital out of home. We could not be more excited about the road ahead.
Fox Business covers Adomni and Uber OOH growth
Adomni CEO, Jonathan Gudai, appeared on the Fox Business show, Mornings with Maria to discuss Adomni, Uber OOH, and DOOH growth opportunity.
DOOH helps CPG keep brand loyalty strong and expenses low
DOOH provides the opportunity for CPG brands to gain attention, raise brand awareness, increase store visits, and generate sales lift.
The evolution of taxi and rideshare car-tops
In light of the recent news about Uber OOH coming to NYC with access to a fleet of 3,500 taxis, let’s take a trip down memory lane and see how taxi tops have evolved throughout the years.
Uber’s Digital Ad Displays Are Coming to New York City Yellow Cabs
By: Scott Nover at Adweek – The Adomni-powered screens are active in five other markets. Uber’s digital ad display screens are coming to New York City—but they won’t be on Uber vehicles.
Uber strikes deal to include New York Yellow Taxis in cartop ad network
By E.J. Schultz at AdAage
Billboard Insider reached out to Adomni, to quantify how many out of home impressions a $5.5 Million dollar campaign budget can buy.
DOOH for Fashion Brands
DOOH gives fashion brands and retailers the perfect canvas to engage their audiences and the flexibility to manage campaigns freely.
Creative differences in DOOH and their extensions
With DOOH, brands have the opportunity to engage with audiences in creative and effective ways. Selecting the right message for your ads is critical. Adjusting that message to better suit the platform it is displayed on is a step further to optimal return on investment of your advertising dollars as your ads will be more effective.
Sports + DOOH = Winning
Sports and Out Of Home have long been a winning combination. As March Madness begins, it is almost guaranteed we will see an increase of OOH content being produced this month from sports teams, promoters, and betting apps for the NCAA tournaments.
The evolution of measurement in OOH
Out of home advertising has come a long way since the 1800s including how the success of OOH campaigns is measured.
How OOH buying & selling has evolved over time
Buying and selling out of home has undoubtedly changed throughout the last century with the development of new technology and automation.
Top 5 reasons DOOH is unlike any other media
You’ll find similarities in most advertising mediums, however, digital out of home advertising (DOOH) is a unique and proven channel with features you won’t find anywhere else.
Consumer mobility creates opportunity for OOH advertisers
The Harris Poll in partnership with OAAA recently published a study about consumer insights and intent, creating opportunities for out of home advertisers
SuperDraft scores big for Super Bowl LV, harnessing the speed and agility of programmatic DOOH
SuperDraft utilized Adomni to plan and launch a last-minute national programmatic DOOH + mobile campaign in a total of 5 hours
What a $5.5 Million Super Bowl Ad Can Buy in OOH
By Billboard Insider
Billboard Insider reached out to Adomni, to quantify how many out of home impressions a $5.5 Million dollar campaign budget can buy.
Out of home in 2021
One thing all the research and publications agree on is that out of home market share and ad spend will grow in 2021.
More consumer journeys and how DOOH reaches them daily
Reaching your audience EVERYWHERE has never been easier and out of home is the perfect advertising medium to do so.
Digital Out-of-Home: A Re-Emerging Medium for Franchise Brands
By Steve Schildwachter for Franchising.com
“Re-emerging,” is appropriate because digital out-of-home has caught up to modern ad standards. And it will be a critical way to connect with re-emerging consumers getting out and about in 2021 after the quarantine of 2020.
How DOOH reaches consumers throughout their daily journey
The beauty of DOOH is that it is omnipresent throughout a consumer’s daily journey. Let’s look at some typical consumers and how out of home reaches them throughout the day.
Consumer’s preference for Uber promises successful DOOH campaigns with Uber OOH
A recent study conducted by MFour asked ridershare users to compare Uber and Lyft. Let’s look at the key finding and what they mean for advertisers displaying their ads on Uber OOH.
The many different venue types in DOOH
From gas station screens to Uber vehicle car toppers to 48’ billboards, digital out of home (DOOH) certainly has a wide array of screen choices for your advertising to be displayed on.
6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021
By Sudipto Ghosh for MarTech Series
The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory.
Out of home ad content ideas
Our DOOH experts have outlined a few suggestions and examples of OOH advertising ideas that will give you confidence that your ads will generate the results you are looking for.
How to implement a successful call-to-action in DOOH
Some great CTA campaigns for DOOH include driving audiences to your website, your physical store, or even following you on social media, where you can continue to market your product to them.
COVID impact on consumer behavior and OOH
The Harris Poll in partnership with OAAA recently published a study about COVID-19’s impact on consumer behavior, shopping, and plans for the 2020 holiday season. Let’s take a look at the key findings and how they impact advertisers.
Holiday OOH advertising that works
This holiday season, take a multi-channel approach to your advertising. Consider utilizing a mix of social media, digital billboards, gas stations or rideshare toppers, mobile, digital, and shopping mall or grocery store displays to promote your products.
Black Friday & the holidays during COVID
You should consider how “the new normal” will affect your advertising and plan accordingly so you get the most return out of your investments.
Uber OOH plans ad network expansion to Chicago, LA in Q4
By Natalie Koltun for Mobile Marketer
Uber plans to expand its cartop advertising network, Uber OOH powered by Adomni, to Chicago and Los Angeles in Q4, Uber Cartops Lead Garrett Spitzer said Thursday on a virtual panel during the Digital Place-based Advertising Association’s video summit.
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
By Bhawana Anand for Media 4 Growth
pDOOH can bring the outdoor medium onto a level playing field with other channels. A panel discussion pointed to the various features of programmatic DOOH that help OOH to be at par with mainline advertising channels.
OOH Insider Podcast – Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)
Art on top of rideshare cars on digital screens! Pretty neat, right? This partnership between Niio/Adomni/Uber because it really is nice to look at and in a world where we are bombarded by advertising everywhere, a cleansing of the palate seems only fitting.
How DOOH completes the omni-channel buy
Marketers are reaching their target audience in the house and at work. Now it’s time to add DOOH into the mix and bridget the gap between all the media by connecting with consumers when they are outside of their home, for a true omni-present experience.
Ad-Tech Company Adomni Is Targeting Voters in Digital Out-of-Home Spots
By: Tiffany Moustakas at AdWeek – Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than 200,000 programmatically-connected screens across the U.S.
Political Advertisers Turn To No-Skip DOOH To Reach Voters
By: Laurie Sullivan at MediaPost – Consumers are traveling, but mostly by recreational vehicles (RVs) and cars, making digital out-of-home the preferred advertising media for some politicians, as digital platforms like Facebook, Google and Twitter implement tight restrictions.
Digital Out Of Home – We’ve come a long way!
Digital Out of Home Advertising (DOOH)… what started back in 2005 or so, when the first digital billboard was installed, has grown by leaps and bounds in the last 15 years.
The art of mixing digital billboards with digital mobile billboards
Digital Out of Home Advertising has come a long way in the past few years. Because of the recent partnership between Adomni and Uber, resulting in the new Uber OOH media channel, exciting capabilities have opened up for advertisers to target consumers in very unique ways.
Better brand awareness through OOH
Most advertisers already know out of home plays an important role in brand awareness for new or existing brands, but brand awareness doesn’t have to be boring, like your logo and website only on an ad. Let’s look at some clever branding campaign ideas that you can do to help your brand stand out from the crowd.
Adomni founder and CEO Jonathan Gudai on Billboard Insider Podcast
Billboard Insider podcast hosted Jonathan Gudai to talk about how the company’s joint venture with Uber complements out of home and that programmatic out of home will double in 2-4 years
Adomni expands cartop advertising program to include Niio digital artwork
To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop
The history of Political out of home advertising
Out of home advertising has played a huge role in political campaign advertising in the past century. With the elections fast approaching, let’s take a trip down memory lane to see how past campaigns have utilized out of home.
